Are you still creating fresh content every single day and feeling exhausted? What if I told you there’s a smarter way to get more from your content without creating something new every day?
Recently, a group of marketers was surveyed, and in that survey, it came out that about 94% of them use content repurposing as part of their marketing strategy. And 46% of them think it brings positive results in terms of engagement, lead generation, and conversions.
In 2025, content creation is definitely a strong move to expand your reach; however, creating new content every day is exhausting. That’s why the smarter way is to repurpose your old content across different social platforms. This strategy is way more efficient and cost-effective.
So this will be a comprehensive blog on content repurposing, why it is important, different ways to repurpose content, and how you can do it. Without further ado, let’s get started.
Content repurposing or content recycling refers to reusing existing old content by reformatting it for individual platforms. This increases the credibility of your original content, saves hours, and keeps your audience engaged.
Earlier, people used to think that content repurposing and cross-posting were the same, but each serves a different purpose. Cross-posting means posting the same content on different platforms without modifying it, which is completely the opposite of repurposed content.
For example, you can recycle/reuse lengthy blog posts into short and professional LinkedIn posts, long boring videos into informative infographics, or YouTube shorts, and podcasts into Instagram reels. Below, I’m sharing a visual representation of what I meant by repurposing content.
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To know more about cross posting and cross promoting on social media, this guide can be of great help.
Let’s be real: Your marketing team is already handling several strategic tasks for your business, and on top of that, creating new content every day is surely not a good idea. Even with ChatGPT and DeepSeek, generating high-quality content still requires brainstorming, research, and careful curation. It’s not as effortless as it seems.
A recent study by Social Triggers highlights the prime reason why most bloggers struggle is that they focus too much on creating new content instead of ensuring their existing content gets deserving exposure. Whereas in reality, adding more value to your existing content often leads to better results. Repurposing content allows you to reach a diverse audience, create different forms of content, and improve your brand’s authority over time.
It’s like giving new life to your content. To better explain, let’s see how it helps:
About 21% of marketers believe repurposing content improves their brand’s visibility. According to them, if you want to get the most out of your old content, you have to grab as many eyes as you can.
For example, you can reuse a blog post in different forms like a social media post, a carousel, an infographic with key points, or a short video covering important parts of the blog. Ultimately, capturing more responses for the single blog from diverse platforms.
It follows simple math: More audience=More reach=More visibility.
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💡Bonus tip: WordPress website owners can use a social media plugin like Bit Social to auto post their blogs across multiple social media platforms. The customization option is vast, so you can share the posts tailored to your brand.
Repurposing content is the most efficient way of achieving more by spending less.
If you incorporate this strategy in your social media marketing, you can turn one of your great content into many, and save tons of hours and energy. Let me explain,
If repurposing is done right, then your older content can bring valuable backlinks from reliable resources. As a result, this will improve your website’s search engine ranking and domain authority.
How can you expand your content reach? The answer is simple: recycle your content into various formats and share it on multiple social channels. This way, you give your audiences different versions to consume the content and interact with it in the best way. Moreover, you get the chance to engage with diverse groups.
How does the engagement vary with formats? For example, in Instagram, carousel posts get 3.1x more engagement than text posts. Some people also prefer short-form videos like reels or shorts that, within a blink give an overview of the brand. As a result, driving engagement and increasing the lifespan of your content.
Normally, users don’t remember the brand’s message at first glance. So the more places the audiences see your message, the more it lingers in their mind. The seven rules of marketing state that customers need to see your brand’s message at least seven times to end up buying from you.
The reason is that repurposing content in multiple areas reinforces or strengthens the brand’s core value and grows your brand’s authority on a specific topic. So that users consider your brand as a reliable source on that particular topic.
For example, you wrote a comprehensive blog on Social Media Marketing on your WordPress blogging site. Now you want to share the blog on social media, but there’s a limitation: you cannot share the whole blog. Plus, it is odd to share the full article.
You can rather pick a hook line and tweet it on X, or explain the whole blog in a two-minute video, or make a carousel with key points. This way, your content will be hard to forget.
Often, due to work pressure, the content cycle slows down. This creates a content gap, so by reformatting old content, you fill this gap and keep your online platforms updated with the latest information.
Repurposing old content to multiple content pieces allows you to use the same keyword in different possible ways. Whether you’re turning a blog post into videos, infographics, or carousels, each format consists of the same keywords. This improves your ranking on search engines and drives more traffic to your website.
Do you know which content format performs best? Which format do marketers use the most? Whether the original content is a blog post, a video, or a podcast, you can recycle it in multiple ways. To understand better, I’ll add a table showing which content can be converted to which form.
| Original Format | Repurposed Format |
| Blog Post | LinkedIn Carousel, Twitter Thread, YouTube Shorts |
| Webinar | A series of blogs, infographics, and social snippets |
| Podcast Episode | Blogs, social snippets, quote cards |
| Long YouTube Video | Blog summary, TikTok clip, FAQ page |
| Ebook | Series of blogs, infographics, and social snippets |
Now that you know which content can be recycled for which purpose, it’s time to determine which content will perform best when repurposed.
I know what you’re wondering! Should you repurpose every old content? No, not really.
For example, think of repurposing content as cooking leftovers. What we usually do with leftovers– not all leftovers taste good, so we discard them, but some we reuse by adding something to enhance the taste. Similarly, your best content is your lasagna, which you can re-edit and share in different formats across platforms like Instagram, YouTube, Facebook, and so on.
First, you’ve to identify your evergreen content or best-performing one because they’re worth reusing. You can follow a strong social media strategy by repurposing them on popular platforms and drive more traffic to your post.
As said earlier, not every content is worth repurposing, so you first have to identify your best-selling content online. To choose the one, you can use Google Analytics and YouTube Analytics to know which one is trending on search engines.
Basically, it’s like putting your best player in front.
Why should you focus on timeless content? Because their relevancy and value don’t fade away with time, and they can be timely updated with the latest information. Let me give you some examples of evergreen content:
Top-performing contents are contents with high engagement. They are the ones that had a massive response on publishing; they are perfect for recycling. On social platforms, look for posts that have the maximum impressions, likes, comments, and shares. For example:
Content where you’re educating consumers or solving their problems is worth repurposing. Since people learn differently, sometimes, a long, detailed blog can become a helpful carousel on Instagram or a mini tutorial on TikTok.
Since you’ve got a clear idea of what type of content is best to repurpose, next, let’s see how to repurpose existing content.
If you’ve a WordPress website and you want to drive into your blogging site, then content repurposing can be your ultimate strategy. Transform your long-form blogs or articles into short, interactive social media posts and share them on popular online platforms.
And to automate the sharing, you can use a social media automation plugin like Bit Social. With this handy WordPress plugin, you can easily auto post on multiple social accounts simultaneously. For example:
Using the Share Now feature of the plugin, you can write a custom post and simply add the blog’s link inside the post and share it in your X threads within minutes.
To get started, first connect your Twitter account > Move to Share Now Panel.
Since you’ve started with a bold, attention-grabbing question, you spark curiosity among viewers. This ultimately encourages viewers to click through to your blog and boosts overall engagement.
Converting long-form blog posts into carousels makes the content easily digestible. It is designed with key takeaways of the blog, which increases the engagement of the post. Plus, the swipe action builds curiosity, encourages users to swipe through, and better understand your message.
Just like Hubspot does:
Another popular format is infographics. Sometimes it is great to convert a blog into a beautifully designed infographic. Infographics make the content easy to consume at a glance and boost the impression of the posts. These infographics work best for platforms like Pinterest, LinkedIn, or Instagram.
If the blog contains useful tips, then you can easily convert it into a short video. First, pick out the main points from the blog and create a quick video for platforms like YouTube Shorts, Instagram, Facebook Reels, or TikTok. These short videos are easy to watch, and they easily grab viewers’ attention. This type of content is perfect for consumers who prefer watching over reading.
Not everyone likes to watch videos every time they want to learn or solve a problem. Especially when they’re looking for quick solutions. That’s why you can try repurposing your YouTube videos into different formats. This will help you learn about the different content preferences of your audience. To boost your video content’s reach, try these formats that perform well on social media:
You can also repurpose your social media posts and spark lots of engagement and traffic to your channel. Let’s see some smart ways to repurpose social media content:
A webinar is not a one-time event anymore and can be attended only once. Yes, you heard it right! You can break a single session into multiple shorter clips and share them as Instagram Reels, YouTube Shorts, or TikTok, making the event timeless and more successful.
With that said, we’ve come to the end of our blog. By now, I’m sure you understand what type of content are suitable for repurposing and how you can repurpose content effectively. And how doing it right improves brand visibility, saves time, effort, and helps your content reach a wider audience.
So next time you create high-quality content, take a pause and ask yourself, How else can I use this further? Because repurposing not only gives you different versions of the same content but also adds more value to the content.
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