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How do successful brands cross-promote on social media to expand their reach?
Think of it in a different way, like imagine social media networks like Facebook, Instagram, and LinkedIn as the bustling highways of the digital world, where your website or blog is a shiny brand-new car ready to hit the road. But just having a great car isn’t just enough you need to drive it in the right direction at the right speed, to reach your destination. That is the point where social media automation comes in, acting like your GPS, guiding you in the correct direction, saving you time, and ensuring the better reach of your content.
Posting only great content on websites is not just enough. Trust me! To make a website perform best, you have to actively promote it across multiple marketing channels like Facebook, LinkedIn, and Instagram. These social media platforms are one of the powerful ways to connect with your target audience, attract more readers, and drive traffic to your website. So, whenever you publish something new, don’t wait for people to discover it, actively share and cross promote on social media, as well as in relevant groups and communities.
For this cross-promotion, people mainly prefer social media automation. Especially business owners, content creators, or any type of marketers can hugely save time and effort by utilizing social media automation to interact with potential customers, manage several social media platforms, and raise brand awareness.
People often get confused about Cross posting and Cross promoting. So let’s find out what is the difference between them.
Cross posting: Cross posting simply means copying and pasting the same content on multiple social media networks, ignoring different platforms’ algorithms. However, it seems very unprofessional, and viewers generally lose interest as they see the same post on every platform.
For example, Amazon shares generic holiday sales for all social platforms such as Facebook, Instagram, and Instagram without any extra offer for paid promotion. That is they spread the same sales news across every platform.
Cross promoting: Cross promoting is a collaborative strategy to promote your product. It mainly focuses on customizing individual posts for different social media platforms, ensuring more engagement. Therefore, following cross-promoting you can win consumers’ trust, providing an affordable way to captivate a wider and potential audience.
Many brand owners mistakenly believe that cross posting is a smart and productive social media marketing strategy. However, this approach—sharing identical content across multiple platforms—can actually hinder your success by failing to engage audiences effectively on each platform.
Apart from cross-posting, marketers follow some bad practices that unintentionally ruin their social media presence.
Moving on, let’s list out some crucial disadvantages of cross-posting.
Cross promotion is a constructive approach to expand your reach and enhance engagement across multiple social platforms. By systematically sharing your content, you can drive traffic, increase brand awareness, and build a loyal community. To empower cross-promotion and to maximize marketing in social media you can consider using a strong social media automation tools like Bit Social.
Though there are numerous social media automation tools, most of them allow posting across multiple social platforms. But they just publish the same content to every connected network. Not all of these tools allow to customization of posts. Tailored social media posts encourage viewers to leave comments, like, and share your content.
Customizing posts according to each social network is vital because the requirements of each platform are different like text character limitations, image size restriction, unique @handles, and hashtags. Plus, the way that various network communities react to different post forms is different.
No more stress, you can now easily tailor your WordPress posts for social media in a few steps using Bit Social. It offers interesting post templates specially designed to customize posts for social networks like Facebook, LinkedIn, Twitter, etc, at a market-challenging price.
When you share your posts randomly, there is very little chance that half of your followers will see them immediately. Every platform has a different
participation peak time. Posting at that particular time ensures better engagement, more traffic, and increased conversion rates. Otherwise, your post will get buried under several new content.
If you want to be sure that people see your content, timing is crucial. You can do this by pre-scheduling your WordPress posts according to each platform’s peak times and days. Before that, study the best time to post on social media.
Just imagine if sharing your WordPress posts on social platforms was as easy as pie! What if there was a tool to advance schedule your WordPress articles automatically and publish them on social media at the optimal time for posting, wouldn’t that be nice? Well, here you go, Bit Social’s advanced scheduling features enable you to do this.
Publish your WordPress content on multiple social media networking sites at the same time to enhance user experience and increase traffic. With Bit Social you can effortlessly share your posts across social media accounts from Facebook, Instagram, Twitter, Pinterest, and more. Monitor your content from Bit Social’s advanced calendar, and track performance from a single dashboard.
Every network has its silent guidelines on how frequently posts should be made. Like, posting four times a day on Twitter is fine, but posting the same content on Facebook might irritate your followers. Remember when you overdo anything it always turns out to be worse.
We should maintain posting frequency such that we can share consistently and connect with the audience rather than offending them. Suppose say, in a day you may want to post 4 to 5 times on Facebook but for effectiveness, you should only post once. This will increase the credibility of your social accounts. Maintain these rules sincerely, if you aim to get more followers.
You might choose to share certain content across all your social media platforms. For example, if you want to promote your WordPress blog post, it’s a good idea to share it on every platform you use. However, not all content is meant for every social network. For example, commenting on live events might be ideal for Twitter, Facebook, and Google+, but may not fit well on Medium or Tumblr. Typically, on most social networks, you’ll only share a snippet of your post along with a link, though sometimes you may choose to repost the entire article. But this is an exceptional case.
In summary, sharing your content across different social media platforms plays a crucial role in reaching more people and connecting with your target audience. So, to make the most impact, you need to know,
Social media management tools like Bit Social can really help speed things up letting you plan and post your content without much hassle.
Remember the key to a successful social media presence depends on these uncompromisable elements: consistency, authenticity, and engagement. Trust me, If you stick to these tips and use the right tools, you can seamlessly share your content on multiple platforms and hit your marketing targets.
Cross-promoting on social media means collaborating with another person to promote each other’s content or product, launch joint campaigns, or work together on projects. This is done to reach a broader audience and increase engagement.
Cross posting means posting the same content across several social media platforms. For example, if you publish a blog post on Facebook and publish the same content on LinkedIn and Twitter then it is called cross-posting.
The benefits are:
1. Increased reach
2. Cost-effective marketing
3. Increased brand credibility
4. Develop a loyal community
5. Improves effectiveness of marketing
Posting the same content across multiple social media platforms is not a good marketing practice. Even though you can do it, it majorly reduces engagement and loses potential customers.
