
What is the first thought that crosses your mind when you think about Facebook automation tools? What is the function of a Facebook automation tool? Wait! No need to overthink about it!
Facebook automation tools are basically designed to simplify and improvise the technique of managing your Facebook page or groups. In this digital era, these tools work like magic in automating repetitive, complex tasks associated with Facebook marketing and management. Before selecting Facebook automation tools for yourself, try to learn about the features that these tools can provide. So, it is better to have an in-depth understanding of social media automation technologies before going directly to the point.
Beyond automating complex tasks, these tools help to maintain a steady buzz on social media. How? They allow you to automatically post on social media and advance schedule posts, ensuring a consistent presence on Facebook without human intervention. Using such automation tools also lets you repost your old posts to keep your feed fresh and give it a human touch.
Importantly, they provide vital insights into the performance of your posts and campaigns, helping you discern the content that most resonates with your audience. In addition, these tools are instrumental in creating, managing, and optimizing Facebook ad campaigns, with features like A/B testing to determine the most effective ads.
Other than that, they also effectively monitor and manage user behavior, including messages and comments. With automated and organized responses, these automation tools save you a lot of time. Last but not least, many of these tools combine with other social and marketing platforms. This way, they offer a centralized platform for managing multiple channels, ultimately improving your overall digital marketing approach.
If you are a WordPress user and want to automatically post from WordPress to Facebook groups and pages, Bit Social will be the best option for you. Through the advanced scheduling feature, you can filter and post all old to new content on Facebook. Set up your posts for automatic sharing on platforms like Facebook, Twitter, Instagram, LinkedIn, Google Business Profile, and more.
Choose the best times for engagement and let Bit Social do the rest. The thing that you have to do is set the scheduled time and filter the posts that you want to publish on Facebook and other social media accounts. With Bit Social, users can effortlessly share content across multiple accounts and customize their posts to fit the style of each platform. Learn more about Bit Social here.
Lastly, Bit Social is a powerful and easy-to-use software that helps you to manage various social media accounts from one place. You don’t have to juggle from one platform to another manually; Bit Social will do the legwork for you. This way, you can maintain a persistent online presence and free up time for more strategic tasks.
For a better understanding of how Bit Social can help you manage your social media presence like a pro, you may read this one.
Features that I like most about Bit Social
Considerations before buying Bit Social
As Bit Social is still a new tool in the market, it may need time to bring all the platforms. However, it does have integrations with most of the popular platforms.
JarveePro, is an AI-powered social media automation tool that lets users manage several social media accounts, including Instagram, Facebook, YouTube, Twitter, Pinterest, and Tumblr. JarveePro allows users to automate a bunch of tasks like posting, following, commenting, scheduling, etc. It’s a complete solution for digital footprint expansion, with Reddit, TikTok, WhatsApp, and Discord compatibility coming shortly.
User-friendly features like auto-follow, auto-like, auto-comment, keyword-based direct messaging, and hashtag research improve discoverability on the network. To properly communicate with your audience, it comprises message management.
JarveePro is great for data-driven decision-making as it thoroughly examines social media campaigns and market trends. Additionally, it helps brands to stay online by blocking unnecessary interactions and managing messaging. JarveePro has a total of 3 packages: Individual, Business, and Enterprise, and their most basic plan starts at $69 per month. They provide a free edition with restricted functionality.
Features that I like most about JarveePro
Multiple Account Management: Users can run numerous accounts across different social media platforms, such as Instagram, Facebook, YouTube, and Twitter, all from a single interface.
Post Scheduling: JarveePro allows for the scheduling of posts, enabling users to plan and automate content distribution in advance.
Followers Growth: It has a special functionality to increase the number of followers; that is it can search and follow users. Plus, it can also unfollow, like, and comment on posts automatically.
Lead Generation: JarveePro helps in generating potential leads and increases conversion rates.
SEO Improvement: JarveePro can also boost search engine optimization with its advanced features and make users’ content rank better on search engines.
Data Extraction: It provides valuable insights on marketing trends and facilitates social media campaigns by extracting data.
Message Management: JarveePro can be set up to send automated direct messages or auto-replies, helping maintain engagement with the audience.
Hashtag Research: It also has the ability to find relevant hashtags to improve the reach and visibility of users’ posts.
Content Customization: It lets users enjoy a customized feed by eliminating unwanted interactions and filtering content based on their tastes.
Analytics Integration: JarveePro easily integrates with analytics services so that you can monitor and understand the performance of your social media activities.
Considerations before buying JarveePro
Setup Complexity: Setting up JarveePro can be quite complicated, which might be challenging for beginner-level users.
Pricing: Honestly, it is too costly for users who are handling fewer accounts. It is also expensive compared to many other automation tools in the market.
Customer Service: Many users have had bad experiences with the customer service of JarveePro. They reported that they were not getting proper help for their problems.
If you’re running an eCommerce business or you’re a digital marketer aiming to have an AI-powered automation tool that could automate and simplify your Facebook ads and other digital advertisement campaigns, you should try Adwisely once.
It is known to be the best for Facebook ads automation as it is Meta’s business partner. This means it easily integrates with Facebook, does dynamic advertisements, and targets the right audience. Its advanced features, like AI-driven campaign optimization and real-time performance tracking, maximize ad effectiveness and help to achieve higher ROAS.
Moreover, compared to other automation tools, Adwisely offers Ad experts dedicated to specific platforms. These experts provide you with customized services and suggestions that align with your business goal.
Features that I like most about Adwisely
High ROAS: With AI-driven campaign optimization, Adwisely ensures a higher return on ad spend (ROAS), which makes it a reliable solution for many companies.
Comprehensive Support: Adwisely is a super tool for those who need hands-on support and guidance in managing their online ads due to its handy Ad Expert feature.
Simple Interface: Its user-friendly interface makes it ideal for users who are new to digital marketing. Plus, its easy setup process makes ad campaign management more manageable.
AI-Powered Optimization: Adwisely uses AI to run optimized ad campaigns for targeted audiences.
Adaptability to Platform Changes: The tool is adaptable to evolving platform changes; for example, it has shown significant adaptability while the iOS14 update by ensuring no impact on ad campaigns.
Considerations before buying Adwisely
Billing and Overcharges: Some consumers reported that they are experiencing some unexpected payments and billing anomalies.
Quality of Metrics and Reporting: Some customers felt that Adwisely’s metrics were of poor quality and lacked the in-depth analysis needed to optimize advertising campaigns.
Lack of Clear Information and Difficulty in Setup: Confusion and discontent were caused by users’ reports of unclear information about the app’s setup, cost, and visitor requirements.
Incorrect Reporting: Due to mismatched numbers between Adwisely’s report and actual sales recorded in Shopify, Adwisely’s reports were highly doubted.
Technical Issues with Setup and Integration: There were some technical problems while setting up Facebook accounts. Technical concerns like Facebook email account recognition tend to cause these troubles.
As an agency, social media manager, or e-commerce firm owner, you must manage many accounts. Handling multiple platform accounts is tricky. That is where NapoleonCat comes to the rescue. This tool helps in managing interaction with fans, creating content, and conducting analytics on different social platforms, including Facebook, Instagram, LinkedIn, YouTube, and Tiktok, from the same place.
NapoleonCat lets you schedule and publish social media material, track performance, and assess rivals. This makes it vital for marketing campaign planning and execution. Users can like, hide, remove, reply, and block, and internal management operations like assigning, archiving, flagging, leaving internal notes, and sentiment marking are supported. Set custom rules to automate operations like responding to comments, screening spam, and concealing improper content to protect a brand’s image and save time.
Features that I like most about NapoleonCat
Social CRM Profiles: With NapoleonCat, you can build social CRM profiles for your social media contacts. Additionally, you can trace all your past conversations and add descriptions and notes. This feature makes it easy to know the audiences and helps to develop a friendly relationship with them.
Sentiment Analysis: With this feature, you can identify what type of sentiments are acting on your audiences when they are commenting on your content. This way you can understand your target audience better and make improvements according to it.
Robust Collaboration Tools: The program supports team communication with work assignments, internal notes, and real-time collaboration. This is especially useful for larger social media management teams.
Customer Service and Engagement Features: NapoleonCat tracks sponsored content comments, Instagram DMs, and Google reviews for customer service and engagement. Businesses using social media for customer service need these features.
Considerations before buying NapoleonCat
Difficulties in Finding Specific Comments: With NapoleonCat, it is really hard to handle high volumes of comments. So you might have difficulty maintaining regular interaction with your customers.
Instagram Limitations and Viewing Restrictions: Customers using Instagram will be highly disappointed due to its limitations. NapoleonCat shows various restrictions regarding Instagram, for example, blocked analytics and viewing capabilities.
Limited YouTube Analysis and Data Verification: NapoleonCat takes more than 30 days to analyze and verify user data on YouTube. Strategic planners who need long-term data analysis are affected.
No Possibility of Liking a Comment: This limitation can affect engagement strategies where liking comments is a part of acknowledging or encouraging audience interaction. Users who rely heavily on this interaction style might find this a significant drawback.
Emplifi is an all-in-one solution for organizations that are looking for a tool that would improve their social media strategy and customer engagement. It is capable of solving any problem related to social media with its various collection of tools.
It is a handy software, users can access it from mobile applications to different operating systems, including iOS and Android. Moreover, Emplify includes UGC in its social media strategy and all other marketing channels. With this feature, Emplify ensures increased company sales, better customer engagement, and improved brand reputation.
Features that I like most about Emplifi
Comprehensive Social Media Management Suite: Emplifi comes with an intuitive set of functionalities, including content management, social scheduling and publishing, community management, listening and Voice of Customer (VoC) intelligence, and social media analytics.
GPT-3 Support with Emplifi AI Composer: By integrating AI, Emplifi enhances social media strategy to another level. It helps in planning and creating innovative social media content.
Integrations with Various Analytics and Management Tools: Emplifi easily integrates with tools like Google Analytics, Tableau, Microsoft Power BI, Salesforce CMS, and several cloud storage services. These tools boost its analytics and data management capabilities.
Organizations Focusing on Brand Authenticity and Customer Engagement: This is one of the finest tools with strong UGC tools if you’re going to utilize customer content for brand marketing and engagement purposes.
Considerations before buying Emplifi
AI Sentiment Tagging: Emplifi needs to improve in AI sentiment tagging to better understand audience interactions and responses.
TikTok Integration Limitations: There are some specific concerns of TikTok users regarding Emplify. They say there are restrictions in text length for TikTok posts, issues with emoji representation (red hearts appearing as black hearts), and lack of confirmation prompts in the scheduler (e.g., when clicking “clear publisher”).
Widget Clarity and Variety: There is confusion among users about the existing widgets. According to users, they are not clear in terms of the data representation and where it is collected from. There is also a demand for more widget options.
Real-time Collaboration Limitations: Users would like to see improved features for real-time collaboration, suggesting that current teamwork capabilities within the platform are limited.
User Interface (UI) Complexity: The user Interface is a bit complex, they need to simplify the user interface. Users find the current interface less intuitive, which can hinder efficient use.
Sprout Social expertly empowers organizations and brands to master their social media landscapes with a suite of versatile capabilities. With its collaborative content calendar you can easily plan and manage all your social media posts from the same platform.
Furthermore, its quick and easy Advanced Post Scheduler feature enables you to manually schedule posts and set them for auto-publish or save them as drafts. Also, Sprout Social allows you to interact with audiences on a personal level by replying to Facebook ad comments. Similarly, Smart Inbox is another excellent feature of Sprout Social, which gathers all the messages from your social channels and lets you tag messages, respond to mentions, and manage everything effortlessly. Apart from these features, it also easily integrates with third-party tools like Zendesk, Google Drive, Shopify, and Canva.
Features that I like most about Sprout Social
Smart inbox: This unified inbox allows you to manage messages from all over your social platforms in one place.
Social Listening: Sprout Social’s Query Builder helps you to track mentions of your brand, your competitors, or selected keywords using Boolean phrases.
Message Approval Workflow: Using this feature, you can set different permission levels for each team member. Not all will create posts; some of them will only review and approve posts. This feature makes sure only the reviewed and approved content gets published without any mistakes.
Social CRM Functionality: Sprout Social keeps track of old conversations with your followers. This allows you to recall and understand the relationship status and helps you to reply or handle it accordingly.
Consider before buying Sprout Social
Limitations in Social Media Platform Integration: Users feel frustrated as they cannot tag or mention others on platforms like LinkedIn. As LinkedIn only allows tagging of company pages, not personal profiles, this makes it difficult for users to connect and build relationships with individuals personally.
General Dissatisfaction with Product and Pricing: Many users feel like Sprout Social’s price is too high for its performance. Also, it doesn’t offer enough flexibility and the customer care team is quite slow.
Challenges with Account Deactivation: Users also say that the account deactivation process is too complicated and takes a lot of time. Mostly, the process often involves delays, and again, the customer care team doesn’t respond on time.
Inefficient Facebook Tagging: Tagging is troublesome on Facebook. You often end up tagging the wrong person due to slow loading times or other technical issues. Therefore, to avoid all this chaos, you have to spend extra time cross-checking everything before doing anything on Facebook.
No Free Plan: There is no free plan available for users.
Good managing but not analytical tool: Undoubtedly, Sprout Social is a good social media managing tool but but not a tool for in-depth analysis of customers.
If you’re a solopreneur, a small team, or a blogger, CoSchedule can be the best pick for you. With CoSchedule, you can easily create, schedule, and share your blog posts and manage your social media efficiently, just like Bit Social.
Teams that need advanced features like Marketing Suite, which offers additional tools for handling complex marketing campaigns, should try CoSchedule’s premium plans. Moreover, one of its significant features is to refresh and re-share old posts which makes it a valuable tool.
But surprisingly, you get to use these exclusive features on premium plans at a very high cost.
Similar to other social media management tools, CoSchedule also integrates with popular third-party apps like Google Docs, Google Analytics, WordPress, and so on. This way, you can work smoothly without switching platforms.
Features that I like most CoSchedule
CoSchedule’s Secret Weapon: CoSchedule has this unique feature that lets you plan and schedule social media posts for an article before it is published. This not only saves you time that you might spend doing promotions manually on social media but also keeps your blogs posted automatically.
Bank of Campaigns for Specific Events: This feature enables the mapping out and saving of complex campaigns, which can be easily launched with updated content.
Creating Clickable Headlines and Social Shares: With tools like the Headline Analyzer, CoSchedule assists in creating engaging content.
Task Templates and Task Approvals: For repetitive tasks, you can make customizable task templates so that your team doesn’t have to start from scratch every time. Additionally, you don’t need to use emails or other communication tools to review and approve tasks because CoSchedule has built-in task approvals.
Consider before buying CoSchedule
Manual Scheduling Process: There are no bulk scheduling options for the same post over several days, and the post-scheduling process is thought to be overly manual.
Inadequate Mobile Application: According to many users, CoSchedule’s mobile app is not mobile-responsive. They claim that it is just a copy of the website without any necessary mobile adaptations.
Platform Integration Issues: CoSchedule users have encountered difficulties integrating it with specific platforms, especially LinkedIn, which has resulted in ongoing authentication problems.
Time-Saving: By managing repetitive tasks, automation tools free up your time so you can concentrate more on strategic business.
Consistency in Posting: You know how crucial it is to maintain a consistent social media presence for the growth of your business. And a stronger presence on these social platforms requires consistent posting. This is ensured by these tools even when you are not active on these platforms.
Data-Driven Insights: These tools give you useful information about the preferences and behavior of your audience, allowing you to plan your content strategy and make well-informed decisions.
Improved User Engagement: They assist in forming stronger connections with your audience by promptly managing interactions and engagements.
Optimized Ad Campaigns: They help you get the most out of your advertising investment by providing advanced features for managing ad campaigns.
Cross promotion on social media: For businesses that operate across multiple social media platforms, these tools offer a unified approach to managing all platforms efficiently.
Compliance and Best Practices: Facebook’s policies and best practices are followed by automation tools, which guarantees that your page stays in good standing.
If you are a WordPress user, Bit Social is a simple, easy-to-use, and relatively affordable option. If you are not a WordPress user and you will need to utilize one of the social networking sites I’ve highlighted here but you’re struggling with budget issues, I have some really excellent suggestions for you.
The majority of the plugins listed here are free for two to three weeks. so that you may keep working without having to pay for a single tool for at least two or three weeks. Thus, keep going through this procedure until you can afford to buy one.
Additionally, after making a yearly purchase, several of these plugins provide free service for one to two months, meaning cutting 1 to 2 months’ fee from the annual fee. So all the options are here just choose the best one according to your needs.