Are you sharing your WordPress posts consistently on social media, but not getting enough attention? Using social media automation tools, still no results? This is because you’re sharing them with the wrong audience.
You’re not alone here; many WordPress bloggers and WordPress website owners automate social sharing. But they end up posting on every other social platform, groups without relevance. This leads to decreased engagement. Honestly, this is not automation; it is more like a mess. So if you want your blogs/posts to reach the right audience, you should filter WordPress content for social media and move out of this “post everywhere and hope it works” concept.
This blog will be a how-to guide for WordPress users who want to filter their blog posts by category, post type, and tags using a WordPress social media automation plugin. This tool will help you target the right people on the right platform. Let’s schedule smarter and drive organic traffic.
See, different social media platforms have unique audiences with different preferences. With that said, if you post randomly without checking the group, platform, and posts you’re sharing, then it will eventually spam up your social platforms.
What basically happens when your WordPress posts are not shared, targeting your ideal audience?
For example, you’ve a blogging site where you publish blogs related to home decor, fashion, and healthy recipes. Corresponding to each niche, you have different Facebook pages. Say one day you published a blog on “How to make Chickpea salad in the easiest way?” on your WordPress site.
Now, if you auto post this blog on three of your Facebook pages without thinking twice, that’s exactly where you go wrong. Why? Because your home decor page followers were waiting for some home design tips, and the fashion page followers love to know about different fashion styles. Only the healthy recipe followers will find the post helpful.
The result? You will end up losing followers, engagement, and trust as people cannot relate to your content.
That’s why it is crucial to include audience segmentation in your social media automation strategies.
Luckily, you can easily maintain audience segmentation with Bit Social’s advanced post filters. Bit Social is a WordPress social media automation plugin that can be used to filter WordPress content or WooCommerce products by category.
Next, I’ll discuss the post filters Bit Social offers and how they can be beneficial.
Post filters allow you to take full control of what gets shared on your social platforms and ensure your posts are relevant, timely, and target the right audience.
Along with auto-posting, Bit Social offers another amazing feature called “WP Post Schedules”, which allows WordPress users to schedule posts for social media. This feature consists of an advanced “Post Filter ”option where you can filter posts by time, type, category, and tag. You can even select the exact post you want to share under the selected category/tag.
Mainly in the post filter section, there are four fields. Let’s break down each filter, and later on, we’ll see how to do it.
Filter by the published time of the posts: This filter allows you to sort and share blogs from within a time range.
The benefit of this filter is that your ideal audience will get relevant and updated information.
Filter by post type: With this filter, you can share any type of posts, including blog posts, pages, media, products, or custom post types.
With this filter, viewers will only see content that matches their interests and expectations without any confusion.
Filter by the post category and tag: This feature allows you to share blogs under a certain category or tag to your selected social accounts. This improves audience engagement and trust.
Select Specific Post: Select only the specific post you want to share on your connected social media platform with this option. It’s like selecting your favorite song from a playlist.
So when they see how aware you are about your business and social media posts, your audience will develop trust.
Now that you understand the functionality and necessity of advanced post filters in scheduling posts for a specific social media audience. Next, let’s schedule WordPress posts using Bit Social’s advanced post filter feature.
Scheduling WordPress posts doesn’t just mean scheduling posts for social media in advance; it is also about delivering the right content to the right people. That’s what Bit Social’s advanced post filters do. So let’s schedule smarter and filter WordPress content for social media using these post filters.
Before you start scheduling WordPress posts, you need to do these things:
Install and Set Up Bit Social
If you haven’t installed and activated Bit Social, you can follow this route to get started; it’s as easy as pie:
And you’re done!
Now, connect your social accounts with the plugin and automate your social media posting. Bit Social allows you to auto post across all popular social platforms, including Facebook, Instagram, LinkedIn, Tumblr, and more. You can do this via two methods: the One-click and the Custom App method. Use the one you find easier. The best thing about this social media automation plugin is that it has no limitations. You can connect unlimited social accounts and auto post on unlimited accounts.
You can even group your most important social channels with the Group feature and automatically share posts.
After connecting your favorite channels, move on to the WP Post Schedule section. Since today, we’re going to schedule WordPress posts using post filters.
Before filtering your WordPress blogs for social media, you need to decide when and how often you want your posts to be shared on connected platforms.
After configuring the primary scheduling options, move on to the Post Filter section to share your desired content.
To set up the post filter section, consider this example. It will be easy to understand and use the feature.
Imagine you run a travel blogging site providing destination guides, travel tips, travel product reviews, and video logs. Now it’s December, so you’ve launched a “Winter Travel in Europe” blog series. You want to:
First, filter your WordPress posts by creation date, “By the published time of the posts” option. Now, you only want to share the recent travel blogs across the platforms. In that case, you can select the last 7 days option, with which you’ll only share this week’s events.
Select the Post option under “Post Type” if you want to share your travel blog posts. Or select Products if you want to promote your Travel ebook or Travel bags on social media.
Organize your blog content by assigning specific categories or tags. Like I did here. Bit Social will automatically detect them, making it easy to filter and share posts based on category. This way, you can avoid sharing wrong posts and frustrating followers.
Bit Social’s “Select Specific Post” helps you select the post you want to auto post on social platforms. Since you’ve selected the category, the plugin will gather all the blogs of that category, so you can easily choose specific posts from the dropdown. Just like I did.
After scheduling WordPress posts using advanced post filters, go to the next section, “Accounts & Template”. In this section, you can see all the social media accounts you’ve connected in the beginning on the left side menu. Choose platforms where you want to share your filtered WordPress blogs.
Furthermore, Bit Social offers advanced social media post customization options. With the Smart Tags, you can decorate your social media post. Plus, you can add Featured Image, Product Image, Link Card, and All Images of the blog to your posts.
Just like this, customize post messages for each selected platform. Then click on “Create”, and your scheduling is complete.
Thus, the scheduled post will go live at the decided time. And it will look something like this:
With the Logs feature, you can check whether your scheduled posts were published successfully or not. This helpful feature allows you to remain alert.
Once you’ve finished filtering your WordPress blog posts for targeted auto-posting on social media, it’s time to elevate your social media strategy. To truly cut through the noise and connect with the right audience, you can follow these best practices for effective social media scheduling.
To connect with the audience and to build a meaningful relationship, you must understand what they search for and where. Every platform has a distinct user demographic and mindset. For example, users’ LinkedIn is the go-to platform for industry insights and connecting with potential decision makers. While for product reviews and entertainment, they search on Facebook and Instagram.
So make sure your content is tailored for the particular platform, and you share your posts on to correct social media channels. This way, you can target your ideal audience more efficiently.
Try to maintain a natural pattern of social media scheduling, avoid posting too often, and irrelevant content. This annoys followers. Therefore, instead of posting every single day, give your audience time to engage with your existing content. Use Bit Social’s sleep time/ days feature to pause the plugin’s activity.
If you’ve followers from all over the world, post timing matters. Schedule posts according to the audience’s time zones during peak engagement hours to get maximum exposure. With Bit Social, it is super easy to perform time zone-based scheduling and reach the right people at the right time.
Smart timing = higher reach + engagement.
Don’t forget to monitor your social media scheduling strategy to ensure your posts are driving views. You can use platform analytics or other third-party tools to identify which posts are driving most engagement. After getting platform insights, you can adjust scheduling strategy, post times, and filters.
If your site consists of custom post types like portfolios, review pages, and events, you can easily schedule them using Bit Social post filter feature.
For example, you manage a portfolio site where you have a custom post type called “Projects Completed”. Or maybe you run an online site, where you might have a “Products” post type. It can be anything. Whatever the post type you have on your site, Bit Social automatically collects them for you.
All you have to do is select the post type while scheduling. Let me show you an example, on my site, I’ve a “Client Testimonial” post type where all my client reviews are posted. Now to share these on social channels, I simply choose the post from the “By post type” menu. That’s it. Simple and quick!
Once you schedule the post, it’ll automatically share the testimonials post to selected accounts.
If you’re really thinking about targeting the right audience on social media to create better brand awareness. You must explore Bit Social’s advanced post filters; they’re worth trying. They’re total game changers; they optimize social media scheduling with their advanced filtering options.
When you filter your WordPress posts by category, tag, post type, or publish date, you ensure your post gets seen by the right traffic. This smart targeting not only drives traffic but also boosts engagement and builds trust. Whoever you are, whether a solo founder or a social media marketing agency, you must filter your posts before publishing on social channels.
You can use a WordPress social media plugin like Bit Social to auto post and schedule your WordPress posts. Additionally, with this plugin, you can filter posts by category, tag, post type, or publish date and share them across different social platforms.
Advanced post filters let you fine-tune your auto-posting strategy. By filtering WordPress posts, you ensure that each post is relevant to the target audience. This leads to higher engagement, more clicks, and better brand trust.
Bit Social is one of the best plugins for auto posting and scheduling WordPress posts to social media. It comes with features like unlimited auto posting, scheduling, advanced filtering, instant post sharing, customizable post templates, custom post type sharing, group-based social account posting, and more.
You can easily automate social media posts without spamming your social media account by sharing relevant content. To share relevant content, you must filter your WordPress posts.
Yes! Bit Social allows you to auto-post to selected social accounts. You can create a group of your favorite social profiles (like different Facebook Pages or LinkedIn accounts) and post only to those platforms.
If your scheduled posts doesn’t get shared to your connected social media accounts, there are a few possible reasons like:
If the social platforms APIs change
If cron jobs were not set up or did not work properly
If there is a network failure
For more details, you can check out this doc: Why Your Post Publishing Might Fail Using Bit Social?
Yes! Bit Social supports custom post types such as “Products”, “Events”, “Testimonials”, etc. You can easily schedule and auto-post these post types using the “By Post Type” filter.
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