How to Build a LinkedIn Lead Funnel with Automated Content

Are you a business professional struggling to convert your LinkedIn connections into paying customers? Don’t worry, this blog will be a game-changer for you.

If you’re manually generating leads on LinkedIn for your business, it’s high time to build an automated LinkedIn lead funnel. With an automated lead funnel, you can grow your business to another level.

LinkedIn is the most powerful B2B lead generation platform, with around 85% B2B marketers using it to grow their sales pipeline. But the problem is that most of the marketers don’t use it the correct way.

If you’re reaching decision-makers and engaging with them and converting visitors into loyal customers all manually, then you’re holding yourself back. So in this blog, I’ll provide you with a step-by-step guide to build a high-converting LinkedIn lead funnel with automated content without being spammy. Let’s begin.

Why you should automate your LinkedIn lead funnel?

To be honest, manual outreach is exhausting and inefficient. 

Often, it is seen that you spend hours writing a perfect DM, and the result, you get ghosted, your connection request gets ignored, and your desired client never sees your proposal. 

In the meantime, others use automated content to build a LinkedIn lead funnel. 

With an automated LinkedIn lead generation funnel, you can save tons of hours, deliver valuable and relevant content, attract potential customers, and nurture them through scheduled follow-ups.

If you’re serious about turning your LinkedIn business profile into a 24/7 sales engine, then you need an automated lead funnel.

9 Easy Steps to Build a High-Converting LinkedIn Lead Funnel with Automated Content

Here you go, a complete cheat sheet to create a high-converting LinkedIn lead funnel in just 9 simple steps.

Step 1: Design a beautiful, clean business profile 

When you DM a lead or send a connection request, the first thing they would do is visit your business profile. So it is crucial to optimize your LinkedIn profile. Whether prospects buy anything you offer or not, your profile should do your advertisement. 

A beautiful, well-organized profile builds trust and encourages visitors to learn more about you. You can enhance your profile by adding a professional headshot, a clear banner, a well-written about section, and regularly updating with new content. Plus, add some intuitive visuals to make the profile more appealing. 

Once your LinkedIn business profile convinces them, they will be willing to do further collaboration. The first and foremost step in building a LinkedIn funnel is to update your profile, as a strong LinkedIn profile can turn a random visitor into a regular customer. 

Step 2: Research Your Target Market Thoroughly

After creating a solid LinkedIn business account, the next step is to study your target market audience. This step is significant to reach the correct market. To find your target audience quickly, you can:

• Use LinkedIn’s advanced search filters. This useful feature enables you to filter the audience by role, industry, and location. This way, you can focus on high leads.
• Use LinkedIn Sales Navigator. It adds leads to your sales pipeline, gives you valuable information on leads that are more likely to convert, and connects you with powerful decision-makers. Eventually, it helps you optimize your outreach and build meaningful relationships.

Targeting the right audience and conducting proper market research will help you learn about:

• Understand your target audience’s pain points and behavior.
• Market demand for your product.
• Size of your target audience.
• Type of market that suits your product or service.
• Typical pricing of your type of services. 
• How saturated is your target market? 

Step 3: Utilize the LinkedIn featured section strategically

Most businesses or B2B marketers don’t even know about the LinkedIn featured section. It is the most underrated section of LinkedIn. This section can be used as a digital billboard for your business. 

You will find this in the profile section > under the Recommended section.

B2B companies or startup owners can utilize this section to increase brand awareness, and brand authority, build valuable relationships, and capture potential leads. Not only include your expertise here but also try to use this section to the fullest. You can follow these tactics for better results:

• Feature your best-selling or top-performing content here. Make sure the content is up-to-date, engaging, and informative. This will help you to convert curious visitors into religious followers. 

• Redirect visitors by adding a link to your product page, or service page, or give them demo videos about your industry or product. This will give them a better idea about your brand and convince them to connect with you. 

Example: “Automate your social media posting with Bit Social. Try this handy tool for free here!“

• Try to add free resources in this section. This will build trust, add value,  and grow your email list. You can add resources like free templates, cheat sheets, free training, and newsletters.

Example: “Free Workshop: LinkedIn Outreach That Doesn’t Feel Spammy”

Below, I’m sharing Kate Sotsenko’s profile. She’s designed a highly efficient converting Featured section. 

Just look at how each post is added, and the intention of each one. It provides visitors a clear guide to the lead funnel. Slowly moving from value to trust to conversion. 

Step 4: Design a strong content strategy

After setting the featured section, now focus on creating a content strategy. Without a solid content strategy, people won’t recognize your brand and won’t trust you. 

Catchy top-of-funnel(TOFU)

Start with strong top-of-funnel(TOFU) content, which is the first stage of the lead generation funnel. At this stage, you’ll introduce your brand to visitors and share engaging content, such as your company’s goals and current mission, to attract traffic. Let me give you some tips on content types you should use in TOFU stage.

Content types for TOFU:

You can use social media automation tools like Bit Social to schedule your social posts in advance. No manual effort is needed. So that you stay consistent and your viewers don’t have to wait for your posts.

Once audiences start developing interest, move them to the middle-of-funnel stage.

Persuasive middle-of-funnel(MOFU)

Now that the audience has seen your product(TOFU), at this stage, they need reasons to believe you. That’s why you need to nurture your leads and convince them by providing a valid solution to their problems. For this, you can share helpful case studies, webinars, and behind-the-scenes content to keep them hinged. 

Content types for MOFU:

Design bottom-of-funnel(BOFU) for conversion

So, you’ve reached the bottom of the sales funnel. Here, your goal is to turn your warm leads into actual customers. Exactly now, automated content can help you deliver the right content at the right time, which will boost conversions. At this stage, it is best to share testimonials, service/product lists, and CTAs.

Content types for BOFU:

You can create lead generation forms using Bit Form to capture valuable LinkedIn leads. After collecting contact details like name, email, and number, you can send customized emails with offers.

Therefore, a solid content strategy with a TOFU MOFU BOFU funnel is essential. It provides your audience a pathway toward conversion. And the cherry on the top? With tools like Bit Social, you can automate your content, keep your brand visible, and nurture your leads.

Step 5: Offer a Lead Magnet

It is a kind of value exchange. That is in exchange for a free checklist or template, your follower gives you consent (contact details) for further collaboration. This is what we call the passive lead generation method.

Now that you’ve received the contact details, your next mission is to convert the followers into loyal customers. Your lead magnet should be really tempting so that your followers won’t want to lose it. 

For example, you can offer a free resource like “7 Step LinkedIn Funnel Template,” which showcases the exact route to go from profile view to booked sales call. 

Make sure your lead magnet solves one specific problem quickly. That your audience would happily pay for, but is getting for free.  

Step 6: Create an Automated Follow-Up & Nurture Sequence 

In the lead nurturing process, don’t forget to maintain a follow-up sequence. This will keep the conversation smooth and natural. You can try these follow-up tips if you’ve identified your target group:

Follow-up 1: Empathize with your audience and impress them to accept the connection request. Since you’re messaging them to accept the invitation, make it short and convincing. Write a message like– Hello X, I just came across your profile and saw your strong involvement in the (industry). It would be great to connect with you and share ideas.

Follow-up 2: After your invitation gets accepted, the next follow-up message should be sent approximately 3-4 days later. And the message should not be sales-centric, just try to give a small introduction of your business and product. 

For example, “Hey X, just wanted to share something you might find helpful, a quick guide (topic). Let me know what you think about it!”

Follow-up 3: Once you get a response to previous follow-ups, send another message focusing on a specific pain point. This can be like– “Are you familiar with these (pain points)? What’s your take on it?”

And more follow-ups! Follow-ups do drive conversion and generate leads from LinkedIn.

Here, automating content can be highly beneficial for nurturing leads. With pre-built templates for each follow-up, marketers can smoothly run an automated follow-up and nurture sequence and focus on other strategic tasks.

Step 7: Use automation tools to simplify LinkedIn lead generation processes

Doing everything manually, starting from researching the market, creating a content strategy, and designing follow-up sequences, is truly daunting. In that case, using automation tools is the best way to get the best and quickest results. 

If you have a WordPress site, then the automation is even easier. You just need to install a social media automation tool like Bit Social to turn your LinkedIn into a lead generation engine. With this plugin, you can automatically post and schedule WordPress content across various social platforms. 

How do WordPress users build a LinkedIn funnel using Bit Social?

1. With Bit Social Auto‑Post feature, you can automatically share your WordPress blogs to your LinkedIn profile. This will initiate brand awareness and improve profile visibility. 
2. You can use the Advanced Schedule feature to schedule your TOFU MOFU BOFU content at the best times for better engagement.
3. Consider repurposing your evergreen content. These reposts act as lead magnets, re-engage audiences, and push prospects to conversion. 

Step 8: Use LinkedIn paid ads for retargeting campaigns

Sometimes, many visitors don’t respond to follow-ups. That’s why to retarget those cold prospects, you can use LinkedIn paid ads. In fact, businesses say they notice a 33% increase in purchase intent when they use LinkedIn Ads in their lead generation strategy.

These ads are the most effective way to engage with lost customers from your sales funnel. By re-engaging with them, you can convince them to convert into a paying customer.

You can use LinkedIn paid Ads in the following ways:

• You can set up retargeting campaigns with LinkedIn ads. This means you can display your LinkedIn ads to customers who already know you. Those are customers who have once viewed your brand page, clicked on your post, and visited your website or landing page. 
• Additionally, you can create dynamic ads with LinkedIn automation tools. These ads are customized based on what the user has last viewed or clicked. That’s why the ads seem so relevant to each visitor. 
• Lastly, you can use analytics tools like LinkedIn Campaign Manager to measure your engagement and conversion results. 

LinkedIn paid ads are important for optimizing your sales funnel. They smoothly move converting leads down the funnel without any manual effort.

Step 9: Measure results and improve the sales funnel 

Your lead funnel is now set, but your job is not finished yet. You need to measure results and track what’s working and what’s not. Do you know that 68% of marketers do not measure their sales funnel results? That’s why they often don’t know what factors are slowing down their sales. 

So, try to measure key performance indicators like:

• Engagement rate of your LinkedIn posts(impressions, clicks, etc)
• How many people are downloading your free resources
• Lead conversion rate

These KPIs help you to make your lead funnel more successful and turn more prospects into actual customers. 

Generate More Sales from LinkedIn Using a Lead Funnel

With that said, we’ve finally created a high-converting LinkedIn lead generation funnel. Now you can attract and nurture more leads and generate better sales. A lead funnel is a converter that converts random visitors into paying customers. Basically, an efficient lead funnel generates more sales following these stages:

1. First, attracts users with unavoidable content addressing their pain points.
2. Hold their attention by providing a lead magnet(free resources).
3. Convinces them to convert by consistent follow-ups and CTAs.

Here, when you incorporate social media management tools like Bit Social in these stages, you can easily automate your LinkedIn posting and improve user engagement. 

Wrap Up

Initially, building a LinkedIn lead funnel might seem impossible. But once you realize its impact on your brand’s visibility and sales, I’m sure you won’t regret it. 

From auto posting blogs with Bit Social to sending automated follow-ups, the right tools help you stay active and relevant, without the manual hustle. Whether you’re a B2B marketer or any marketing agency, these steps will help you create a strong LinkedIn lead funnel that will scale your business and boost conversion.

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