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How to Connect Pinterest Business Account to WordPress?

logo autore del blog
Sadia Humaira
06-Mag-2025
Tempo di lettura: 5 min.
Connect Pinterest Business account to WordPress site

Learn the fastest way to seamlessly connect Pinterest Business Account to WordPress. Boost traffic, skyrocket engagement, and supercharge your online presence effortlessly!

Have spent day and night creating perfect, engaging blog posts, yet it feels like no one’s seeing them? Getting no traffic? I’ve got a game-changing solution: to turn your WordPress content into visually attractive Pinterest boards, where about 498 million active users are regularly searching for creative ideas. Pinterest is not only a platform for DIY lovers or hobbyists, it’s rather a hidden gem to generate tons of traffic to your site. 

Most popular social media platform

Collected From: Statista

You know the best part? It’s too easy to get started. All you need to do is – connect Pinterest to WordPress, and you’re all set. Today I’ll guide you through it and share with you the best strategies to use Pinterest for your business.

What Businesses should use Pinterest?

While most business or content creators can do well on Pinterest, certain niches naturally excel more compared to any other regular niches. As Amazon founder Jeff Bezos says, “Visual discovery and social commerce are the future, and platforms like Pinterest lead the way in inspiring consumers.”

Pinterest, with its focus on visual discovery, is ideal for industries that thrive on aesthetics, creativity, and inspiration. Businesses in these sectors consistently experience high engagement and traffic, especially in the following niches:

  • Home decor and interior design
  • Beauty
  • Fitness
  • Fashion
  • Children’s Activities
  • Parenting
  • Design
  • DIY and crafts
  • Food and recipes
  • Gardening
  • Health
  • Mindset and self-improvement
  • Wedding planning
  • Travel
  • Education

So if you’re in one of these industries, Pinterest can be a powerful marketing tool to visually showcase your ideas, products, and services, helping you inspire and attract consumers in a way few other platforms can. 

Now that you’ve discovered the best niches for your Pinterest business page, let’s dive right in! It’s time to learn how to connect Pinterest with WordPress using Bit Social.

How to connect Pinterest to WordPress? (2 easy methods)

To some extent, we all have heard of plugins that automatically share your WordPress posts to social media platforms including Facebook, LinkedIn, Profilo aziendale Google, o Tumblr, but my question is how many of you knew that you could also use Pinterest as a goldmine of traffic for your blog posts?

I believe not many. No worry, we’ll learn it today.

Talking about plugins reminds me of such a powerful social media management tool that will remove all your burden of manually posting and scheduling your WordPress blog posts to social platforms. I’m talking about none other than Bit Social, a WordPress auto poster and scheduler plugin

Note: Before making a connection, make sure you have already created boards on Pinterest.

With Bit Social, you can connect your Pinterest board to WordPress using 2 methods:

  • Connettiti con un clic
  • App personalizzata

First, let’s know how to connect through the One-Click method

Fase 1: Install and activate Bit Social dalla directory di WordPress.

Passo 2: Open Bit Social’s dashboard > Navigate to the Conti section > Click on ”+Connect Account ” > Click on the “Collegare ” button under Pinterest.

Dashboard of bit social
Connect Pinterest Business Account to WordPress through Bit Social

Passo 3: A separate window will appear where you need to give your login credentials > If you’re already logged in on your Pinterest account, an authorized Bit Social PIN App window will appear. To post on your Pins, please confirm by giving access. After that, you’ll be able to select the pinboard you would like to post to.

Connect Pinterest Business Account to WordPress
connect Pinterest with WordPress

Passo 4: Now, save the Pinterest board you wish to post on.

connect Pinterest with WordPress

Look, your board is connected successfully.

connect Pinterest with WordPress using Bit Social

Next, let’s build the connection with the Custom App Method

In this method, you need to create a custom app for your Pinterest business account. You can start creating an app and establish a connection by visiting Pinterest’s Developer site. 

Note: For a custom app, you need to have a business account. If you already have a personal account, upgrade it to a Business plan.

Fase 1: Fare clic su "App personalizzata" > Visit Developers’ site

connect Pinterest with WordPress using Bit Social
connect Pinterest with WordPress using Bit Social

Passo 2: Sign in to your business account and verify it. Then, agree to the Terms and Conditions. From the developers’ page, click on “Connect App” to create an app.

Connect Pinterest by making Custom app

Passo 3: Now, fill in all the required fields in the App Information section. After giving the necessary data click on the “Submit” pulsante.

Connect Pinterest with WordPress by making Custom app
Connect Pinterest with WordPress by making Custom app

Now, you have to wait until Pinterest developers approve your app. 

Passo 4: Once your app is approved, go to app settings and add your Authorized Redirect URL. 

For that, move to Bit Social Home > Accounts section > Click on “Connect Account” > Click on the "App personalizzata" button > You’ll get your  Redirect URI, copy it > Go back to your App > Click on “Manage”.

Connect Pinterest with WordPress by making Custom app
Connect Pinterest with WordPress

Passo 5: Scroll down in the Configure section, you can see the Redirect Link field, paste the URL here, and click on the Aggiungi pulsante.

Connect Pinterest with WordPress by making Custom app

Passo 6: Next, move up, you’ll find your App ID and Secret, simply copy them > paste them into respective fields in Bit Social’s Connect Custom Pinterest App window > Click on the Aggiungi pulsante.

15 copy app id and secret 1
Connect Pinterest with WordPress using social media automation plugin

Passo 7: See that your custom Pinterest application is connected, now click on the Collegare pulsante.

Connect Pinterest with WordPress using social media automation plugin

Passo 8: An authorized Bit Social PIN App window will appear. To post on your Pins, please confirm by giving access. Lastly, save your Pinterest business account.

Connect Pinterest with WordPress using social media automation plugin
Connect Pinterest with WordPress using social media automation plugin

Congratulations! You’ve successfully learned how to connect your Pinterest Business account to WordPress using both the Un clic e App personalizzata methods. Now, you can automatically share, schedule your WordPress posts and share custom messages to your Pinterest pins. 

How to Use Pinterest for Business: 8 Best Strategies Businesses Need to Know (Extra Tips)

Now that you’ve understood which business niches get the most traffic from Pinterest. Next, let’s learn how to use it effectively for business.

  1. Develop a Pinterest Marketing Strategy

Get started by developing a marketing strategy. Why? Just like any other social media platform, Pinterest also needs to be handled carefully for business. The first step is to set SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) to determine how you want to utilize Pinterest, say, by driving more website traffic, growing more followers, or increasing product sales.

  1. Create Engaging, High-Quality Content 

Above all, you have to keep in mind that Pinterest is a visual discovery engine; here, crafting visually appealing content is a must. From sources by Pinterest, it is known that 85% of the Pinners browse Pinterest on mobile, so try to use vertical images of a 2:3 ratio for mobile responsiveness. Moreover, add descriptive captions with keywords to improve SEO, and overlay text to reinforce your message. Don’t forget to check the links!

  1. Try different types of Pin 

Try different types of Pins, and see which one gets more impressions, Pin clicks, Saves, and Outbound clicks. Remember, engagement is the key factor in driving traffic. So, in your Pinterest boards, try to give entertaining videos, carousels, and how-to Pins to showcase your product. Pinners mainly love creativity, so don’t just focus on promoting; rather, try to give valuable insights. 

  1. Organize your Boards carefully

Your Pinterest boards are the representatives of your business. In that case, decorate your boards with topics that are trending on Pinterest, seasonal niches, or specific interests. Maintain a perfect blend of inspirational and promotional content to keep pinners engaged and attract new pinners. 

  1. Optimize Your Pins for Pinterest SEO

In case you don’t know, Pinterest is also a search engine. Therefore, you need to set your business pins strategically so that they are found easily on search results. Make sure to use relevant keywords in Pins’ descriptions and on boards. Honestly, It looks a bit more professional! When you include Rich Pins to boost your business’s Pinterest SEO. 

  1. Advertising on Pinterest

Running advertisements is another effective marketing strategy on Pinterest. The ads are created targeting specific keywords, interests, locations, age, and other metrics. Also, try different forms of ads like videos, promoted Pins, and collections to maximize conversions.

  1. Track Performance with Pinterest Analytics

Use Pinterest Analytics to monitor performance metrics like impressions, Pin clicks, and saves. This way, you can determine which marketing strategy is working or not for your Pinterest business account and refine it for better results.

  1. Promote Your Pinterest Profile

Don’t forget to cross-promote your Pinterest account on your website
email newsletters, and other social media platforms to drive traffic and grow your following.

Sadia
Scritto da
Sadia Humaira
Scrittore di contenuti tecnici | Specialista SEO

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